How a Google-Friendly Profile Can Bring You More Coaching Clients

Imagine this: someone types “stress coach Brussels” into Google. Two profiles appear. One looks like plain text. The other has star ratings, a clear description, and a link to book a free call. Which one do you think gets the click?

That’s the difference a Google-friendly profile makes. And for coaches, it can mean a steady flow of new clients.

What Makes a Profile Google-Friendly?

A Google-friendly profile is one that’s:

Easy for Google to understand (thanks to structured data).
Clear about what you do and who you help.
Enhanced with trust signals like reviews and testimonials.

If you’re not sure what structured data is, start with What Is Structured Data and Why Coaches Should Care.

Step 1: Claim Your Google Business Profile

This free tool is your biggest local SEO asset. Add your name, services, and location, and you’ll appear in Google Maps.

See How Coaches Can Use SEO to Attract Local Clients for step-by-step guidance.

Step 2: Use Structured Data for Rich Snippets

Structured data gives your profile that “wow” factor: star ratings, services, and clickable details.

If you’re in a hurry, use How to Get Your Coaching Website to Appear on Google in 5 Minutes as your quick-start guide.

Want a deeper dive? Check out Rich Snippets Explained (And How Coaches Can Get Them).

Step 3: Add Reviews and Testimonials

Nothing builds trust like real feedback. Ask clients to leave reviews on your Google profile. Then highlight them in your structured data.

For a strategy, revisit The Role of Testimonials in SEO for Coaches.

Step 4: Write a Clear Bio

A profile that simply says “I help people achieve goals” won’t stand out. Be specific: “I help professionals in Brussels overcome burnout and build confidence.”

Need help crafting one? Read How to Write a Coaching Bio That Attracts Clients.

Step 5: Keep It Updated

Google rewards profiles that stay active. Post updates, add photos, and refresh your details.

For a list of easy fixes, see 5 SEO Mistakes Every Life Coach Should Avoid.