Rich Snippets Explained (And How Coaches Can Get Them)

Have you ever noticed how some search results on Google look more appealing than others? Maybe they show star ratings, reviews, or even a profile card with contact info. Those enhanced results are called rich snippets.

For coaches, rich snippets can make the difference between being overlooked and being clicked.

What Exactly Are Rich Snippets?

A “snippet” is simply how your website or profile appears in search results. A rich snippet is when that listing is enhanced with additional information, thanks to structured data.

For example:

Plain snippet: “Jane Doe – Life Coach in Amsterdam.”
Rich snippet: “Jane Doe – 5★ rated Life Coach in Amsterdam. Specializes in stress management and burnout recovery. Book a free session today.”

Which one are you more likely to click?

Why Rich Snippets Matter for Coaches

Rich snippets:

Increase visibility — they take up more space on the results page.
Build trust — seeing stars and reviews makes you look more credible.
Boost click-through rates — studies show users are more likely to click enhanced listings.

If you’re just starting out, read What Is Structured Data and Why Coaches Should Care for the foundation.

How to Get Rich Snippets Without Coding

Traditionally, you’d need to add special code to your site. But tools like SEO Micro-Helper make it effortless. You simply enter your details, and the tool generates Google-approved structured data automatically.

Our tutorial How to Get Your Coaching Website to Appear on Google in 5 Minutes shows exactly how to implement this in minutes.

Types of Rich Snippets Useful for Coaches

Reviews — Showcase client testimonials with star ratings.
Services — Display the exact type of coaching you offer.
Local Business Info — Highlight your location and contact details.
Events — Promote workshops, webinars, or retreats.

For inspiration, check out our original guide How to Write a Coaching Bio That Attracts Clients. Adding structured data to your bio makes it even more powerful.

Common Myths About Rich Snippets

“You have to pay to get them.”
False. Google doesn’t charge for structured data.
“Only big companies can use them.”
False. Any coach can. In fact, small businesses benefit most.
“They’re too technical.”
False again. With the right tool, you don’t touch a single line of code.

Rich snippets aren’t just pretty — they’re powerful. They turn a simple search result into a mini advertisement for your coaching practice. And the best part? They cost nothing except a few minutes of setup.