Why Your Coaching Website Isn’t Ranking (And How to Fix It)

You’ve built a coaching website. You’ve poured your heart into your bio and services page. Yet when you Google yourself, nothing shows up. It’s frustrating — but you’re not alone.

The good news? There are clear reasons this happens, and every one of them can be fixed.

Reason 1: Google Doesn’t Know You Exist

Google isn’t magic; it has to be told you exist. If you haven’t submitted your site to Google Search Console, it may take weeks for your site to appear.

Solution: Sign up for Google Search Console and request indexing. For the full process, see How to Get Your Coaching Website to Appear on Google in 5 Minutes.

Reason 2: You’re Targeting Impossible Keywords

If you’re trying to rank for “life coach,” you’re competing against thousands of established sites. That’s like trying to win the Olympics your first time running.

Solution: Use long-tail keywords. Our SEO for Life Coaches: A Beginner’s Step-by-Step Guide explains how to find realistic ones.

Reason 3: Your Site Lacks Structured Data

Without structured data, Google may not fully understand what you do. That means you’ll struggle to appear in the right searches.

Solution: Use SEO Micro-Helper to add structured data instantly. For context, read What Is Structured Data and Why Coaches Should Care.

Reason 4: You Don’t Have Enough Content

A website with two generic pages is not enough for Google to trust you. Blogs give you multiple entry points into search results.

Solution: Publish helpful posts that answer client questions. If you’re not sure where to begin, revisit 5 SEO Mistakes Every Life Coach Should Avoid.

Reason 5: You’re Missing Reviews and Social Proof

Google favors businesses with credibility. If your competitors have 10 glowing reviews and you have none, guess who gets the clicks?

Solution: Ask happy clients to leave testimonials. For a step-by-step approach, see The Role of Testimonials in SEO for Coaches.

Bonus: Check Your Local Visibility

Sometimes your website doesn’t rank nationally but shows up locally. Local SEO is a powerful way to get clients fast. See How Coaches Can Use SEO to Attract Local Clients.