Top 10 Keywords Life Coaches Should Target

Are you staring at a blank page, wondering what words to put on your coaching website? We’ve all been there. To make it easier, here are 10 ready-to-go keyword ideas you can copy into your profile, headings, and blog posts. They’re beginner-friendly, low-competition, and designed specifically for coaches.

Why Keywords Matter

Think of keywords as signposts. Google needs them to understand what your site is about. Without them, your site is a quiet shop on a hidden street. With them, it’s a glowing sign on the main square. The key is to use them naturally — in your profile, service descriptions, and blogs — not to stuff them everywhere.

How to Use Them

Choose 1–2 main keywords for your homepage or profile (like “life coach in Brussels”).
Place secondary ones across service descriptions, FAQs, and blog posts.
Use long-tail keywords (phrases with 4+ words) in your blog titles — they’re easier to rank and bring in more targeted readers.

For example, instead of writing “Benefits of Coaching”, try “How a Life Coach for Burnout Recovery Helps Professionals in Brussels”. Much more specific, and far more likely to get noticed.

Internal Linking Strategy

Once you’ve created posts around these keywords, link them together. A blog post about stress management coaching could link to How to Create an SEO-Friendly Life Coach Profile. This web of links helps both your readers and Google see the connections in your content.

Automate Keyword Placement

Not sure where to add these keywords? Run your profile through SEO Micro-Helper. It automatically suggests keyword placement and even writes optimized copy you can paste straight into your site.

Related reading: Want to understand the bigger picture? Check out Why SEO Matters for Life Coaches.

Top 10 Keywords Life Coaches Should Target

Why Keywords Matter

The Starter List (Copy–Paste These into Your Site)

How to Use Them

Internal Linking Strategy

Automate Keyword Placement